Around college we have large flat screens they are used to advertise general activities coming up in college. I took the opportunity to create a PowerPoint slide and spoke to Alan Woodcock for permission to advertise. He gave me permission and told me to email my slide to guidance for them to place it in the loop, my advert is now up and will be for the forseeable future until i get enough people to hold an audition
Thursday, 20 March 2014
Original Video
Unlike many other people, I have chosen this piece of music as it does not have an existing video, this allows me the create and develop my own representation of the artist, and the meanings behind this video. I chose it as I believed my video - if their was an original - would of been heavily influnenced by it, therefore tainting my own image of the artist
Location permissions
In order to be able to film in the different locations, as the locations i have used in my music video are all based at my college i had to write a letter and email to the site manager to allow access to the outside balcony. I also had to email the media technition in order to be allowed to use the media green room. They both replied with a positive response, and filiming was given the go-ahead
Tuesday, 11 February 2014
Monday, 16 December 2013
Framing
Throughout my music video a wide variety of shots will be used, each shot portrays different messages and connotates a certain image to the audience, below is an image that demonstrates the different types of framing,
VLS (VERY LONG SHOT) also know as, extreme long shot are rarely used in music but ,aybe used to set the scene and it allows the audience to get a feel for what could be expected as a certain setting will connotate different messages. In my music video the only reason I would use this shot isif the artist changes location
LS (LONG SHOT) These types of shots can be used to show the artist or actor in full in detail, but with a small part of the enviroment showing, this allows the audience to see the performer and the develop steortypes behind the costume, but the ideas can be influenced by the enviroment, e.g. If a rap artist is in a neighbourhood where there is alot of graffiti this could suggest they are just starting out and that the still live in the 'ghetto' but if they where a rap artist in a luxary hotel/room this can suggest they are already popular and they have made substancial amounts of money already, the longshot allows the enviroment to be shown but the artist to be shown in full
MLS (MEDIUM LONG SHOT) this shot is featured an awful lot in music videos as it can be used for detail of the artist but without the audience being in the face of the artist
MS (MEDIUM SHOT) This shot is one of the most common shots that is used in a music video, it shows the artist and part of there costume so once again steortypes linked to these artists and the associated connatations will be produced to the audience, this means you can deliver a product hat is expected of a certain gnere, for example you wouldnt find a rap artist helping an old woman across the road.
MCU (MEDIUM CLOSE UP) much like the the medium shot it is widely used in music videos, this allows the audience to see the artist performer singing the song. Also it allows if a narrative is being shown for the audience to see the emotions in detail of the actor, this allows emotions connections to be made, therefore making a more powerful music video
The following three shots (CU - CLOSE UP, BCU - BIG CLOSE UP, ECU EXTREME CLOSE UP) all have many thing the same as they all show the artist in details and it allows the audience to make connections and emotional ties to the music video. In order for the audience to connect to the music they need to know how the artist./actor feels, this can be done very successfully by these three shots. A negative of these shots is that audienice dont get to see there costume nor there enviroment, therefore making it very confusing.
Completed Animatic
Monday, 2 December 2013
Subscribe to:
Posts (Atom)





