Audience Research
I will undertake a questionnaire to a variety of people
ranging in age, race and sex. From this research I will be able to
categorically define my target audience; the questionnaire will be comprised
from these questions:
1) Age?
2) Male
or female?
3) What
comes to your mind when you think of a rap artist?
4) Would
you prefer the music video to be a story or an artist performance?
5) Where
do you purchase or listen to the music from usually?
6) On
what platform do you usually watch the music videos?
7) Do
you listen to Rap, If so why? And if not why not?
8) Is
it one of your favourite genres of music, if not what is?
9) What
features would you expect to see in a rap video?
10)
Are rap music videos generally funny to you?
11)
Do rap videos evoke emotion for you?
12)
Is rap relatable to you (the audience and fans)?
13)
Are rap video surprising (abstract)?
14) How
long would you expect the video to be?
After my first questionnaire was answered by a media
student, I found the questions were far too long, it took the person 5 minutes
and 13 seconds to complete, I will next get a non- media student to answer my
questions, so I have revised my questionnaire and now I will eliminate some
questions, especially the closed questions as these gave me the least amount of
information that I could work with, although I am taking these out of the
questionnaire I might get a different set of people to answer the closed answer
questions as this will mean I will be able to create a quick and simple survey
for them to respond to, after I get a non-media student to answer the
questionnaire I may have to further change my questionnaire. The questionnaire
below is the revised questionnaire, designed to take a short amount of time to
complete yet effective in the answers I get:
1) Age?
2) Male
or female?
3) What
comes to your mind when you think of a rap artist?
4) Would
you prefer the music video to be a story or an artist performance?
5) Where
do you purchase or listen to the music from usually?
6) On
what platform do you usually watch the music videos?
7) Do
you listen to Rap, If so why? And if not why not?
8) Is
it one of your favourite genres of music, if not what is?
9) What
features would you expect to see in a rap video?
10) How
long would you expect the video to be?
Then this is my quick closed answer questionnaire
designed for quick effective feedback, from which the answer I will be able to
produce a chart
1) Are rap music videos
generally funny to you?
2) Do rap videos evoke emotion
for you?
3) Is rap relatable to you (the
audience and fans)?
4) Are rap video surprising
(abstract)?
I have given my new revised questionnaire to a group made up of 1
non-media students, 1 teacher, and 1 media student. When I gave the
questionnaire I asked to receive some critics of the questionnaire and with
that I had most verbal feedback from the group, the general consensus of the
group was that the questions where too vague and that in order for me the get
the detailed answers I would like to receive I would have to have a more
detailed questions. Before I gave this group the questionnaire I received some
critic of the first question, instead of have ‘age?’ I should put age
categories so I changed the first to incorporate age groups:
1.
Age please circle: 10-14 15-20
21-25 26-35 36-50
51+
I
chose these ages categories based upon the idea that there will be a clear
divide in the ideas held by those age categories.
This
questionnaire was filled out by a teacher and as you can see the age category
selected is not my target audience, this is further reinforced by the answers
give: for example question 10) How long would you expect the video to be? The answer I
got was too long; this backs up the idea that this is not my target audience,
also I got verbal feedback as part of this questionnaire, the teacher found
that she does not have time to sit down and watches music video on the
internet, instead she puts on the television and watches them whilst ironing,
which shows this age group does not see music as a major part of their life,
therefore will not spare the time that my target audience would do.
This
questionnaire was answered by a media student and the answers I got shows that
the age group I am designing my music
video around uses YouTube to access the videos, also they have answered so the
questions are actually useful, unlike the questionnaire filled in by the
teacher where the answer were not helpful for me, as they did not give me
enough answers to work out what my audience wanted. My target audience seems to
listen to music more and there own choice unlike the older age category where
music is not a part of every day life to them.
The questionnaire
below was filled out by a non-media student, this questionnaire showed the
audience I am going to aim my music video at uses such sites like YouTube to
watch the music videos, and that they use their mobile phone to watch the
video, also that they do listen to rap, even though it isn’t one of there
favourite genres of music they do enjoy it. Also I got some good feedback for
question 8 where they offer some feedback to which I am able to take and
possibly add to my final questionnaire. The feedback was good but this means it
would turn my question from being an open question into a closed question.
I feel my revised questionnaire is detailed enough to gain
answers for me to act upon, this targets not only the social aspect of my
audience but the cultural consumption, which will allow me to define my
audience, so as it stands my final questionnaire will give me answers that will
be specific enough for me to really target the correct audience for my genre
and my music:
1) Age?
please circle: 10-14
15-20 21-25 26-35
36-50 51+
2) Male
or female?
3) What
comes to your mind when you think of a rap artist?
4) Would
you prefer the music video to be a story or an artist performance?
5) Where
do you purchase or listen to the music from usually?
6) On
what platform do you usually watch the music videos?
7) Do
you listen to Rap, If so why? And if not why not?
8) Is
it one of your favourite genres of music, if not what is?
9) What
features would you expect to see in a rap video?
10) How
long would you expect the video to be?
I aim to get answers from a majority age of 15-20, with
an even mixture of male and females. From the questions I will be able to
decide on which platforms I should promote my music video on, and what they
will expect to see in the video, and with these answers I’ll be able to modify
my product to the specification of my audience, hence more sales/ more views.
