This is the music video "yonkers" by Tyler the creator, I chose to do a story board of this song as i am doing my music video of the same genre, so I chose this to get an idea of the conventions, through doing this I have found there is very little editing, but alot of different focuses used, racking being the major one that created the effects shown through-out. This music video has demonstrated that there doesn't have to be alot going on during the video but in order for you to be able to do that, the camera work has to be incredible for the music video to look good and professional. For when I come to do my final product i think the minimal use of mise-en-scene and in the selection of the one location has provided a professional finish to the product, during the rest of the music video there is only one edit, it is used in time with the music (also known as a rythmic edit) and it clearly shows the edit as it is enhanced by the music. The use of the low key lighting adds depth to the image, because and any point during the video one part of the artist is completely black which gives the connotation that the artist is singing/rapping about dark thinks and that he has a dark side to him, which is a stereotype of rap genre in general, the stereotype is that its all about crime and the 'gang' way of life. The use of the cockroach is shown through a caring and nurturing way as he plays with it in his hands, but for him to then eat the cockroach showing another connotation that things can go bad very quick from any innocent situation. I plan to stick by this dark and hostile image that is portrayed in its many forms in this video.
Saturday 10 August 2013
Brief
Advanced Portfolio in Media
Brief Specification
A promotion package for the release of an album, to
include a music promo video, together with two of the following three options:
•a website homepage for the band;
•a cover for its release as part of a digipak (CD/DVD package);
•a magazine advertisement for the digipak (CD/DVD package).
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